How To Grow Your Small Business Using Social Media
Are you a small business owner looking for ways to grow your business? Are you looking to attract more leaders to your business, or have you heard about Social Media Marketing, and now you want to give it a try?
As a small business owner you face many challenges - limited resources, few support staff and having too much to do at a time that seems too small. So, how do you grow your small business without investing heavily in advertising and marketing? The answer - through technology. Web 2.0 provides you with a variety of tools and strategies that help you generate leads and increase exposure to your home-based business. Social media is one such tool. Here's what you need to know as a small business owner to start earning money using social media.
What is Social Media?
Social Media is an online media category where people talk, participate, share, connect, and bookmark online. Examples include Facebook, Twitter, LinkedIn, YouTube, GooglePlus, and MySpace.
What is Social Media Marketing?
Social media marketing uses the aforementioned forums to reach new consumer audiences and create brand awareness awareness. By spreading the brand name from user to user, Social Media Marketing strives to gain greater legitimacy for the message because it is shared among "trusted friends."
What are the most popular Social Media Channels?
Research shows that Facebook and Twitter are the most popular social media channels followed by YouTube and LinkedIn, GooglePlus.
Why Should I Be Interested in Social Media Marketing?
If you think this type of Marketing is not for you, think again. These forums offer a wide range of benefits to small business owners. Here are some reasons why you should consider using Social Media in your business.
Exposure: As a small business owner you rely heavily on channel network marketing that leads to your business - which is based on your interactions with people. This is the basic idea of what Social Media is! But Social Media offers almost endless opportunities to connect with people - millions of them! With this kind of attractive marketing, your business is no longer limited to local leaders; you will get leads from various local markets!
Zero-Cost: Although some marketing media will be expensive, this type of marketing is not free, or requires minimal investment. It is the cheapest way to get your message across.
Enhanced web presence: Being on popular social media platforms strengthens your web presence. When people talk about you on Facebook or Twitter, they are more likely to have your business found on related web searches such as Google, Yahoo !, or Bing.
Direct communication and expectations: These forums enable you to communicate directly with your customers. You can contact them face to face, knowing exactly what they are looking for.
Go viral: Such marketing gives you an opportunity to get into the bloodstream through your marketing. Think about this. You post a video about your business on YouTube. 10 people like it, and five of them share it with their friends, and they share it with 20 other people. This is known as "viral marketing," and can be a very effective way to increase your lead generation.
What is a Social Media game plan and why should you have it?
A social media game plan is a process that incorporates a few simple steps that can help you achieve your social media marketing goals. The social network is huge and you can get lost in it if you do not play by the rules. It is very competitive and you have to have a clear plan if you want to stand out from the crowd and be recognized.
Your Social Media game plan
A typical game plan for your business should consist of these four steps
Build your network
Spread your presence
Step 1 - Build Your Network: The first step is to search for and add those users to your network that you think fall into your target audience category. If you are requesting to add users to your network, it is always best to accompany such requests with a personal message. You can look for and join groups related to your business line. For example, if you are a business that sells health drinks and other health-related products, you can join groups where topics such as food, diet or health are discussed. Such groups provide your audience with the products you need to deliver. However, if you are in a group, remember to VALUE. Answer the questions you are prepared to answer, participate in discussions, be creative, and do not "push" your products.